Hoe Anthropic Claude inzet in GTM Engineering How Anthropic uses Claude in GTM Engineering

Salesmedewerkers verdrinken in administratief werk, van zoeken in verspreide documentatie tot tot laat in de avond e-mails van klanten beantwoorden. Jared Sires, GTM Product Manager, vertelt hoe hij van account executive zonder enige programmeerervaring met Claude Code CLAFTS (Claude Drafts) bouwde: een AI-e-mailassistent op basis van de Claude API die antwoorden aan klanten in zijn eigen stijl opstelt. Lees de volledige case study voor meer: www.claude.com/blog/how-anthropic-uses-claude-gtm-engineering

Sales reps drown in administrative work, from digging through scattered documentation to answering customer emails late into the night. Jared Sires, GTM Product Manager, shares how he went from account executive with zero coding experience to building CLAFTS (Claude Drafts), an AI email assistant powered by the Claude API that drafts customer replies in his own voice, with Claude Code. Check out the full case study to learn more: www.claude.com/blog/how-anthropic-uses-claude-gtm-engineering